Frequently Asked Questions

1. What is financial planning?

Financial planning is the ongoing process of managing one’s financial affairs in an organized and purposeful manner in order to achieve stated objectives.

Surprisingly, a recent study by Charles Schwab found that 75% of Americans do not have a financial plan. The two most common reasons cited were 1) thinking you don’t have enough money to make a plan, and 2) wanting to do a plan, but just not knowing where to start.

Financial planning starts with having a conversation about your goals and objectives. The next step is to take inventory of your financial affairs, i.e. the inputs that will help you achieve these goals.  A financial planner will then analyze all the data to gauge where you stand in relation to those goals, and outline what you need to do to get (or stay) on track. These recommendations are then periodically monitored to ensure progress is being made and/or whether it is necessary to adjust course given new circumstances.

It is important to remember that financial planning is a process not a product. The tangible result of a financial plan is typically a written report, but the report is ultimately meaningless if the recommendations are not relevant or actionable.

2. What is wealth management, and how is it different from financial planning?

Wealth management is not to be confused with financial planning.

Financial planning is a “catch-all” term for the process of formalizing financial goals and analyzing what needs to be done to achieve them.

Wealth management, on the other hand, combines financial planning with investment management to create a high-touch, all-encompassing service. Wealth managers act as a central point of contact, or as a “financial quarterback”, for nearly all areas of a client’s financial life.

Learn more about our approach to wealth management here.

3. What are your advisors' professional credentials?

We are proud of our employees’ educational and professional achievements! Designations our advisors have earned include the CERTIFIED FINANCIAL PLANNER™ (CFP®) professional designation, as well as the Certified Public Accountant (‘CPA’) certification. The CFP® designation is widely considered the most prominent certification as it relates to comprehensive financial planning.

4. Why should I work with a CFP® professional?

Financial professionals have the ability to pursue advanced credentialing in almost every area of the finance industry. From investment and portfolio management, to insurance, estate planning, and even divorce planning – an advisor’s business card can turn into “alphabet soup” given all the designations out there (check out this list from FINRA – there are over 200 different professional designations in the finance industry!).

The CERTIFIED FINANCIAL PLANNER™ designation is widely considered the highest in the field of comprehensive financial planning.  As of 2014, only about ~20% of financial advisors held the CFP® certification.

An individual must accomplish the following in order to earn his or her CFP® marks:

  1. Minimum education level (bachelor’s degree)
  2. Minimum of three years of relevant work experience in the financial planning industry
  3. Complete a six-course curriculum covering virtually all major financial planning subject matter
  4. Pass a six hour exam covering such topics as: CFP Board’s rules & regulations, the financial planning process, retirement planning, investment management, risk & insurance management, tax planning, and estate planning

CFP® certificants must also maintain strict adherence to CFP Board’s ethical standards and also meet ongoing continuing education requirements every two years.

Beyond the above base requirements, CFP® professionals are also required to act as fiduciaries at all times when providing financial advice – something not necessarily required with other financial designations. Be sure to ask your financial professional whether their designation requires them to act as fiduciaries.

Visit to learn more about the benefits of working with a CFP®. 

5. How are you paid?

Taylor Hoffman is proud to be a fee-only firm. This means we are compensated for investment management and financial planning advice, not via commissions for selling investment products or insurance. Our compensation comes in the form of an annual asset management fee based on the assets we manage for you, or an hourly fee for standalone financial planning services. The hourly fee for such services is $250 per hour, with a minimum fee of $1,000.

6. What are your asset management fees?

As of March 2021, the fees we charge for asset management are as follows:

  • Up to $500,000 | 1.25% Annual Fee
  • $500,001 – $20,000,000 | 1.00% Annual Fee
  • Over $20,000,000 | Negotiable

This fee will be prorated and billed on a quarterly basis, in advance, based upon the market value of the Assets on the last day of the previous billing period (“Billing Period”) as valued by the custodian of your Assets. Account values over $500,000 will be billed as a cliff and immediately drop to 1% so long as they are above the $500,000 floor.

7. Where are your clients’ assets custodied/held?

We use Charles Schwab, one of the largest financial institutions in the United States, to hold client assets. This means clients will open an account at Charles Schwab, which we then oversee and manage as your investment advisors. As discussed in FAQ #13 below, clients receive monthly account statements directly from Charles Schwab and have the ability to independently monitor their accounts 24/7 directly from Charles Schwab’s website.

8. Are there any other costs I should know about?

Part of being open, honest, and transparent with clients is making sure there are no “hidden” costs or surprises as to how we are compensated.

Our custodian Charles Schwab charges a $15 transaction fee for purchases/sales of certain mutual funds. These transaction fees are paid directly to Schwab, not Taylor Hoffman. Effective 10/7/19, Charles Schwab removed transaction fees for stock and Exchange Traded Fund (‘ETF’) purchases/sales (i.e. $0 commission/trade fees for stock and ETF trades). Investment products such as mutual funds and ETFs also have their own fees to cover the fund managers’ various expenses (known as the fund’s expense ratio).

Additionally, during the course of our advisor-client relationship we may recommend you seek professional services that are outside our scope of expertise. For example, paying an estate attorney to draft a Will, or buying more life insurance online or through an agent. Clients are responsible for all costs associated with such services/transactions. While we have relationships with third-party entities who may provide these services, we do not receive any referral fees for recommending their services to you.

9. Do you sell insurance or other financial products?

No, we do not sell insurance or any other financial products for commissions (see FAQ #5). However, this does not mean we ignore how insurance weaves into your overall financial plan. We will analyze your current insurance coverage (life, disability, property, etc.) and give an unbiased opinion as to whether such coverage is sufficient given what we know about you.

If it is determined there are additional insurance needs, we have trusted third party providers whom we can refer. We do not receive compensation from any third party for referrals. If we recommend you purchase more insurance, it is because we truly think it is in your best interest not because we’re going after a commission.

10. Your website & marketing materials mention "tax planning" - does this mean you can do my taxes?

Yes! As of Spring 2020, we are now able to prepare and file federal & state tax returns for our clients. Contact us to learn more.

11. What is your general investment philosophy?

Taylor Hoffman does not believe in “one-size-fits-all” investment solutions. Each client is unique and brings to the table their own set of goals, aspirations, and level of comfort with investing. As such, we are not anchored to any one style of investing. After discussing your goals and investment preferences in depth, we will design an investment portfolio made specifically for you. A client’s portfolio may hold a combination of index ETFs, active mutual funds, individual stocks, and individual bonds, depending on their individual circumstances and the overall market environment.

Generally speaking, our strategies tend to favor a combination of individual stocks (selected based on proprietary research methods), individual bonds, and index ETFs. These vehicles have historically tended to be more efficient from a cost and tax perspective. Learn more about our investment strategies.

Bottom line – our clients are not cookie-cutter people, so we don’t take a cookie-cutter investment approach.

12. What happens to my 401k, 403b, or TSP account after I retire?

Great question! You are not alone in wondering this. These days it is common for the bulk of a person’s wealth to be held in an employer retirement plan, such as a 401k, 403b, or TSP. Generally, you have three options on what to do with the account when you retire:

  1. Do nothing and leave it where it is. You are generally not required to transfer your 401k elsewhere when you retire. You can leave it intact as-is and take withdrawals from the account to pay for everyday life. Note, however, some 401k plans have limits on how frequently you may take withdrawals. Additionally, your investment options are limited to what is only offered by the plan.
  2. “Roll” the account to an Individual Retirement Account (‘IRA’) – whenever you retire or leave an employer, you are able to take your retirement account with you by “rolling” it directly into an IRA at the financial institution of your choosing. A direct rollover is not taxed. IRAs are typically more flexible than employer retirement accounts in terms of taking withdrawals and choosing investments, and can also be managed by a financial advisor such as Taylor Hoffman.
  3. Liquidate the account for cash – when you retire you could also ask your 401k custodian to liquidate the account and send you a check. This is usually not advisable because the entire balance is taxed, leaving you with less money for retirement and subjecting any ongoing capital gains, dividends, and interest to tax each year going forward. Compare this to an IRA, where money grows tax-free and is not taxed until withdrawn from the account.

It is important to compare your options to figure out what works best for you.

13. What digital tools do your clients have access to?

Technology is a huge part of our everyday lives. We’re proud to offer the latest digital technologies for our clients. Our current digital offerings are:

  1. Taylor Hoffman client portal and mobile app – our client portal can be accessed via the home page of our website. To download our mobile app, search ‘Taylor Hoffman Wealth Management’ in the iPhone App Store or Google Play. Notable features include allowing users to monitor account balances, view historical performance & transaction activity, and check progress on their financial plan. The app also allows you to add external accounts (i.e. employer 401ks, 529s, savings accounts, etc.) to keep track of all your finances in one place!
  2. Charles Schwab website and mobile app – clients also have the ability to create an online login directly through Charles Schwab’s website and/or mobile app. Many of our clients sign up for this service so they can receive monthly statements via email.
14. Do you work with clients outside of Richmond and the state of Virginia?

Great question! Just because we call Richmond home doesn’t mean all our clients do, too. Thanks to today’s technology and digital tools, we are conveniently able to serve clients who live both near and far. We serve clients all across the U.S.

15. Once my initial financial plan and investment portfolio are in place, what does an ongoing relationship with Taylor Hoffman look like?

The short answer is that over the course of the advising relationship, we will serve as a trusted confidante and partner in all areas of your financial life. We are a family-oriented firm and so we strive to make all our clients feel as though they are part of the family.

Learn more about the many ways in which we serve our clients.

16. This all sounds great - what's the next step?

We are excited to hear that! The first step is to arrange a complimentary in-person or over-the-phone meeting so we can get to know each other better. Call (804) 964-2500 or email to schedule a meeting today. We look forward to hearing from you!